Author Archives: Illuminate

MASLOW’S THEORY OF HIERARCHY OF NEEDS

Maslow’s hierarchy of needs is one of the most prominent psychological theories that explain individual motivation. Published in his seminal paper, ‘A theory of human motivation’. While dated, Maslow’s theory is useful for both personal development and workplace growth. It is still relevant in today’s advanced workplace and business environment. Who was Abraham Maslow? Abraham […]

Webinar on Networking in the Post-Pandemic world

On July 14th, 2020, Illuminate organised a webinar via Zoom on Networking for Global Professionals in Post Pandemic World. The webinar was open to all the students irrespective of their universities or colleges. CA Nidhi Nagori, a CA|CPA from the USA, A coach, an influential Youtuber, and an amazing international speaker was invited to address […]

BENEFITS OF DIGITAL MARKETING FOR STARTUPS

As we know, marketing and promotion incur huge costs and efforts. Therefore, it becomes hard to invest so much in the starting of any business and startup. Digital marketing solves this problem of startups and saves a huge amount of money and effort and can promote any business very efficiently. Easy and equal competition Through […]

SENSEX CROSSED THE 60,000 CAP, THE BSE MARKET IS ON A STEADY GROWTH

The benchmark BSE Sensex outperformed the 61,000 imprint interestingly on October 14, taking 14 meetings to add more than 1,000 focuses. The key stock list required two months to arrive at this level from 55,000 on August 13, and it has dramatically increased since the Walk 2020 low. Since the beginning of the current monetary […]

SHARE MARKET: A POOL OF MONEY

Share market as the heading describes is a pool of money. Taking the example of our BSE, it has a total market capitalization of $2 trillion. Shocked, well the world’s biggest stock exchange NYSE has a $26.2 trillion market cap, enough for the entire African continent.  But still, only 4% of Indians invest in the […]

BUSINESS MODEL OF MEESHO AND ITS WORKING

Meesho is an India-based social commerce platform set up by two IIT Delhi graduates (Vidit Aatrey and Sanjeev Barnwal) in December 2015. The platform enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, Instagram, etc.  Meesho  operates a three-sided marketplace that connects suppliers and resellers with customers on […]

BODY NEUTRALITY AND HOW TO PROPAGATE IT

We all have body insecurities because of the meaningless standards set by society. Despite all the “body positivity” talks none of us can truly love our body and it feels unrealistic. That’s where body neutrality comes in. What is body neutrality? Body Neutrality is a movement that helps us steer away from self-hate without the […]

GOOGLE MANHANDLED ANDROID PREDOMINANCE, SAYS REPORT

Google manhandled the prevailing situation of its Android operating system in India. It did so by utilizing its “immense monetary muscle” to illicitly hurt contenders. The country’s antitrust power found this in a report on its two-year test seen by Reuters. Alphabet Inc’s (GOOGL.O) Google reduced “the ability and incentive of device manufacturers to develop […]

IMAGINATION-WHAT IS IT AND ITS IMPORTANCE

Imagination, the power or ability of a human to create or desire new ideas. The best thing about this is that no one can control or teach you about your imagination, it is completely your own and unique. It is your independent creativity. The more you imagine, the more you improve your creativity. Imagination is […]

SENSEX, NIFTY HIT FRESH RECORD HIGH

Indian benchmark indices continued their record-run for the second straight session on August 31 amid mixed global cues. At close, the Sensex was up 1.16% at 57,552.39. On the other hand, Nifty touched an intra-day record of 17,153.50. The total market capitalization of BSE-listed companies crossed Rs 250 lakh crore for the first time. It […]